Maju CANCELLA

[email protected] | +1 424.217.9181

Writer and Producer

PROFESSIONAL SUMMARY Creative writer and producer with 15+ years of experience delivering narrative, branded, and digital content across multiple platforms. Experienced in collaborating with major global brands, managing full-cycle production, and crafting compelling scripts for film, vertical, TV, and digital media. Skilled in story development, production management, and cross-functional collaboration with both creative and corporate teams.

SKILLS

  • Screenwriting: Features, Verticals, Episodic, Digital

  • Copywriting: Scripts, Ads, Decks, Web Content

  • Producing: Budgeting, Scheduling, Hiring, Management

  • Script Coverage & Story Analysis

  • Client & Talent Relations

  • Branded Content Development

  • Bilingual & Multicultural Storytelling

  • Languages: English, Portuguese, Spanish

WORK EXPERIENCE

- FREELANCE WRITER & PRODUCER (2014-present)

Wrote screenplays for features, verticals, and short form, including “Seven Days At Sea,” “Keeping His Heart and His Baby,” and "The Villa."Collaborated with production teams and directors to manage logistics, production schedules, budgets, and post-production delivery.Clients: DramaBox, Nickelodeon, Globo, Podpah, Amazon, PUMA, AT&T, Nissan, Google, Peleja, Mercado Pago, Alka-Seltzer, etc.

- CO-OWNER / PRODUCER @ Produced by Muse (2022-2024)

Oversaw multi-platform content development for commercial and narrative.Managed campaigns for Nissan, Google, Mercado Pago, and Alka-Seltzer.
Produced projects such as "Restraint" and "Johnny Malibu."

- STORY ANALYST @ TaleFlick (2020-2022)

Provided story analysis and script coverage, assessing IP for audiovisual adaptation.

- SCRIPT ANALYST @ Reverse Engineering Studios (2018-2019)

Evaluated scripts for production viability; identified promising writers.

- PRODUCER @ Glaz Mídias Digitais (2014-2015)

Packaged and sold the feature documentary "Urban Sea."

- DIGITAL & VIDEO MANAGER @ Botafogo F.R. (2009-2014)

Managed all digital and audiovisual content for professional soccer club Botafogo FR.Created web series, talk shows, live entertainment content, and ad campaigns.Oversaw launch of BotafogoTV and large-scale projects, including Noir and Animated Line-Ups.

- VIDEO EDITOR @ Glaz Mídias Digitais (2005-2009)

Edited promos, documentaries, and branded content for television and digital platforms.

EDUCATION

  • UCLA Screenwriting for Film (2016)

  • UCLA Extension Screenwriting for Film and Television (2015)

  • IBMEC - RJ MBA Sports Marketing and Management (2012)

  • PUC - RJ Bacharel of Social Communication - Cinema (2009)

PORTFOLIO